Erik Roscam Abbing

Brand-driven Innovation (eBook, PDF)

Strategies for Development and Design

• Format: PDF

Produktbeschreibung

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.

The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 208
• Erscheinungstermin: 25. Oktober 2010
• Englisch
• ISBN-13: 9782940439768
• Artikelnr.: 46760739

Autorenporträt

Erik Roscam Abbing is a consultant and teacher of design management. Erik is the founder of Zilver brand driven innovation in Rotterdam, where he consults for a variety of international clients in the product and service industries. He also teaches at the school of Industrial Design at the Technological University of Delft, the Netherlands. He is a guest teacher in the Eurib Master of Brand Management program in Rotterdam and at the Design Management program of Hochschule Lucerne, Switzerland, as well as a module coordinator of the Eurib Master of Design Management program.