Paul Grainge

Brand Hollywood (eBook, PDF)

Selling Entertainment in a Global Media Age

• Format: PDF

Produktbeschreibung

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 31. Oktober 2007
• Englisch
• ISBN-13: 9781134258970
• Artikelnr.: 42635898

Autorenporträt

Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).

Inhaltsangabe

List of IllustrationsAcknowledgementsIntroduction: Entertainment
EconomiesPart I: Brand Culture1. The Cultural Economy of Branding2. Media
Branding and the Entertainment ComplexPart II: Brand Logos3. Studio Logos
and the Aesthetics of Memory and Hype4. Dolby and the Unheard History of
Technical TrademarksPart III: Brand Spectacle5. Licensing the Library: Of
Archives and Animation6. The Sustained Event: Branding Fantasies and the
Corporate Blockbuster7. 'The World is Our Audience': Branding Entertainment
SpaceConclusion: Total EntertainmentNotesBibliographyIndex