Gregory Diehl

Brand Identity Breakthrough (eBook, ePUB)

How to Craft Your Company's Unique Story to Make Your Products Irresistible

• Format: ePub

Produktbeschreibung

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... . How to incorporate a unique selling proposition into your branding . The best methods for selling products to customers as a small business . How to use business storytelling to sell products in both physical and online marketplaces

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Produktdetails

• Verlag: Identity Publications
• Seitenzahl: 272
• Erscheinungstermin: 6. Dezember 2023
• Englisch
• ISBN-13: 6610000496105
• Artikelnr.: 70710336

Autorenporträt

Gregory V. Diehl learned the art and science of communication through a lifetime of international travel. His passion for helping others, accumulating self-knowledge, and talking about value led him to the field of identity development for businesses and individuals. Gregory's global experiences have given him a unique perspective on the narrative of human civilization. He writes about meaningful entrepreneurship, education, parenting, relationships, and discovery of the self. In addition to teaching and coaching, Gregory enjoys mentoring gifted, yet rebellious young people. He spends his free time seeking out new parts of the world to explore, and is developing a personal lifestyle sanctuary in southern Ecuador. His core values include breaking down the boundaries of comfort and culture, actualizing potential in living things, and contributing to a better life for hungry dogs, cats, and children.