A. Young

Brand Media Strategy (eBook, ePUB)

Integrated Communications Planning in the Digital Era

• Format: ePub

Produktbeschreibung

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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Produktdetails

• Verlag: Palgrave Macmillan US
• Seitenzahl: 246
• Erscheinungstermin: 22. September 2014
• Englisch
• ISBN-13: 9781137447715
• Artikelnr.: 41740724

Autorenporträt

ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.