Heather Pemberton Levy

Brand, Meet Story (eBook, ePUB)

How to Create Engaging Content to Win Business and Influence Your Audience

• Format: ePub

Produktbeschreibung

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 112
• Erscheinungstermin: 4. Oktober 2016
• Englisch
• ISBN-13: 9781351818452
• Artikelnr.: 47382120

Autorenporträt

Heather Pemberton Levy

Inhaltsangabe

1. The Storytelling Imperative for Brands
2. Why Story Comes First
3. Get to Know Your Audience
4. Share Big Ideas
5. Amplify Your Brand Voice
6. Create a Content Program That Builds Relationships