Matt Haig

Brand Success (eBook, ePUB)

How the World's Top 100 Brands Thrive and Survive

• Format: ePub

Produktbeschreibung

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 304
• Erscheinungstermin: 3. Mai 2011
• Englisch
• ISBN-13: 9780749462888
• Artikelnr.: 38225489

Autorenporträt

Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Innovation brands; Chapter
02: Pioneer brands; Chapter
03: Distraction brands; Chapter
04: Streamlined brands; Chapter
05: Muscle brands; Chapter
06: Distinction brands; Chapter
07: Status brands; Chapter
08: People brands; Chapter
09: Responsibility brands; Chapter
10: Broad brands; Chapter
11: Emotion brands; Chapter
12: Design brands; Chapter
13: Consistent brands; Chapter
14: Advertiser brands; Chapter
15: Distribution brands; Chapter
16: Speed brands; Chapter
17: Evolution brands; Chapter
18: The BRIC brands