Pavan Padaki

Brand Vinci (eBook, ePUB)

Decoding Facets of Branding

• Format: ePub

Produktbeschreibung

Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life.
Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 118
• Erscheinungstermin: 23. April 2015
• Englisch
• ISBN-13: 9789384052966
• Artikelnr.: 42641501

Autorenporträt

Popularly known as the Insight Guru amongst his peers and clients for his ability to make them see the unseen, Pavan practices the fine art of integrated marketing communication. With a rich experience of over 25 years in client management, research, account planning, creative, public relations and corporate training, he specializes in discovering insights in the world of brands, creativity and business.
Pavan has trained over 200 brand managers and advertising professionals to apply key brand facets to their business and brands. Participants include senior marketing professionals from organizations such as Toyota, Titan, Nokia, Lowe Lintas, UB Group, TVS, Deutsche Bank, TTK Prestige, Randstad, Total Gas, Indus League, Dalmia Cements, Fortis Hospitals among others.