Brand With Purpose (eBook, ePUB)
Find Your Passion, Stay True to Your Story, and Accelerate Your Career
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Brand With Purpose (eBook, ePUB)
Find Your Passion, Stay True to Your Story, and Accelerate Your Career
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Find your passion, stay true to your story, and accelerate your career.
In Brand With Purpose , Ivan Estrada shares critical lessons about personal growth and self-discovery-from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational…mehr
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In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery-from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success.
Through guided self-reflection, you'll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust-a brand with purpose.
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- Produktdetails
- Verlag: Page Two
- Seitenzahl: 288
- Erscheinungstermin: 16. November 2021
- Englisch
- ISBN-13: 9781774580424
- Artikelnr.: 63383066
- Verlag: Page Two
- Seitenzahl: 288
- Erscheinungstermin: 16. November 2021
- Englisch
- ISBN-13: 9781774580424
- Artikelnr.: 63383066
- Herstellerkennzeichnung Die Herstellerinformationen sind derzeit nicht verfügbar.
Preface Introduction
Welcometo"BrandwithPurpose" What is a"brand?"
How to use this book
Chapter 1. What's your story?
Finding my stories Find your story
Casestudy:ChelseaPhaireandChelsea'sCharity Useyourstorytodifferentiate
Casestudy:GTDaveandGT'sLivingFoods WisdomquotesfromGTDave
No limits
Find your strengths
Storiesfromyourfamilyorculture Tapintoyourimagination
Casestudy:Melissa&Doug Exercises
Chapter 2. Be Bold and Different
What'swrongwithbeingdifferent? Embrace yourdifferences
CasestudyofWilsonCruz,ActorandLGBTQAdvocate It's about thejourney
Embracing all of you
WisdomQuotesfromMarkBatson,MusicProducer Erase the negativeself-talk
WisdomQuotesfromTrevorMoawad,CoachtoEliteAthletes Beproudofbeingdifferent
CasestudyofLizzo,artist Find yourniche
CasestudyofHumbleLakanga,FinancialAdvisortoProfessional Athletes
WisdomQuotesfromLizMarie,BrandingConsultant Exercises
Chapter 3. Authenticity
Rejection as protection Being honest with myself Looking at opposites
Products with a Mission
Case study of Cisco
CasestudyofMadamCJWalker Leaders with aMission
Case Study of Lizzie Valesquez WisdomQuotesfromJonathanLeary
Exercises
Chapter ). Invest in Yourself and Your Brand
Invest in your mind, invest in your health, invest in yourself Create a
morning routine
Wisdom Quotes from Aaron Keith, Business Coach Sleep Hygiene
Stress Management
Learn new habits and get things accomplished Consistency matters
Wisdom Quotes from Mark Batson, Music Producer Confront any weaknesses or
shame
Wisdom Quotes from Ricky Manchanda, International Fashion Company Wisdom
Quotes from Vincent Jones, Travel
Exercises
Chapter O. Finding Your Creativity: Be Inspired Build something for fun
Wisdom Quotes from Mark Batson, Music Producer
Constraints can be helpful
Wisdom Quotes from Austin Kleon, Artist Egos kill inspiration
Wisdom Quotes from Questlove Set boundaries so you can be creative Manage
your time for your creativity
Wisdom Quotes from Questlove Creativity as your fuel
Wisdom Quotes from Paul Mendoza, Animator and Musician Expect the
unpredictable
Wisdom Quotes from David Bamber, Designer Find something new to learn: do
something unrelated
Wisdom Quotes from Valentina Vee, Filmmaker Wisdom Quotes from Questlove,
Musician
Exercises
Chapter S. Building a Team, Expanding Your Brand Building Your Team
Values
Surround yourself with positive people
Wisdom Quote from Jonathan Leary, Wellness DISC Assessment - Personalities
Team HOTS - Character Archetypes Advice from my early mentors
Wisdom Quotes: Fran Hughes, Real Estate Wisdom Quotes: Rick Dergan, Real
Estate
Exercises
Chapter V. Packaging Product: What are your colors?
You are what you wear
Case Study: Sharpe Suiting
Wisdom quote from Leon Wu, CEO & Founder Embrace stories that mean
something to you
Customize the experience for your clients Case Study: Compartes Chocolates
Choose your roles and the company you keep
Wisdom Quotes from Doyle Rice, Talent Manager Showcase your greatness
Wisdom Quotes from Nicolette Jackson-Pownall
Insert conclusion Exercises
Chapter ..Collaborations and Relationships
Competition and CollaborationCase Study from Phil Lobel, Public Relations
Investing in your relationships
Wisdom Quote from Arturo Villareal, Construction, Virtus Building
Corporation
Find your tribe
Wisdom Quotes from Mark Batson, Music Producer Collaboration as creating
new relationships
Corporate Sponsorships and Collaborations Exercises
Chapter \. Life's a Party: Building Community
Gathering Together [or some other subhead TBD] Wisdom Quotes from Phil
Lobel, PublicRelations
Word of Mouth: The Personal Touch
Wisdom Quotes from Kyle Chan, Jewelry Designer Be a pioneer
Case study: Nik Kacy, Creator of Equality Fashion Week and Founder of Nik
Kacy Footwear
Wisdom Quotes from Nik Kacy Combine your social time with work time
Case study: Evie Jiang, Family Lawyer and Philanthropist Case study of
Electric Forest
Share resources to throw a party
Wisdom Quotes from Chad Hudson Wisdom Quotes from Catharine An
Conclusion Exercises
Chapter ab. Networking and Philanthropy Networking Your Way
Wisdom Quotes from Scott Turner, Career Coach Reach outside your current
circle
Wisdom Quotes from Mark Batson, Music Producer Wisdom from JoseCabrerra
Wisdom from Wilson Cruz Wisdom from CatherineAn
The story of Chad Hudson The story of Liz Marie
Giving back with a community engagement Case Study: Ikea's Bully a Plant
Project
Exercises
Chapter aa. Create Content
Stories Matter
Who are you representing?
Wisdom Quotes from Greg Berlanti What can you do that is unique?
Wisdom Quotes: Anisha Manchanda, VP of Production Sharing the power
Case Study: Padma Lakshmi, Actress, TV producer "Taste the Nation" Wisdom
Quotes from Padma Lakshmi
Wisdom from David Beebe Exercises
Reflections
Walk a Mile in My Shoes Humble memories Journeys
Breaking the Chains Exercises for your reflections
Preface Introduction
Welcometo"BrandwithPurpose" What is a"brand?"
How to use this book
Chapter 1. What's your story?
Finding my stories Find your story
Casestudy:ChelseaPhaireandChelsea'sCharity Useyourstorytodifferentiate
Casestudy:GTDaveandGT'sLivingFoods WisdomquotesfromGTDave
No limits
Find your strengths
Storiesfromyourfamilyorculture Tapintoyourimagination
Casestudy:Melissa&Doug Exercises
Chapter 2. Be Bold and Different
What'swrongwithbeingdifferent? Embrace yourdifferences
CasestudyofWilsonCruz,ActorandLGBTQAdvocate It's about thejourney
Embracing all of you
WisdomQuotesfromMarkBatson,MusicProducer Erase the negativeself-talk
WisdomQuotesfromTrevorMoawad,CoachtoEliteAthletes Beproudofbeingdifferent
CasestudyofLizzo,artist Find yourniche
CasestudyofHumbleLakanga,FinancialAdvisortoProfessional Athletes
WisdomQuotesfromLizMarie,BrandingConsultant Exercises
Chapter 3. Authenticity
Rejection as protection Being honest with myself Looking at opposites
Products with a Mission
Case study of Cisco
CasestudyofMadamCJWalker Leaders with aMission
Case Study of Lizzie Valesquez WisdomQuotesfromJonathanLeary
Exercises
Chapter ). Invest in Yourself and Your Brand
Invest in your mind, invest in your health, invest in yourself Create a
morning routine
Wisdom Quotes from Aaron Keith, Business Coach Sleep Hygiene
Stress Management
Learn new habits and get things accomplished Consistency matters
Wisdom Quotes from Mark Batson, Music Producer Confront any weaknesses or
shame
Wisdom Quotes from Ricky Manchanda, International Fashion Company Wisdom
Quotes from Vincent Jones, Travel
Exercises
Chapter O. Finding Your Creativity: Be Inspired Build something for fun
Wisdom Quotes from Mark Batson, Music Producer
Constraints can be helpful
Wisdom Quotes from Austin Kleon, Artist Egos kill inspiration
Wisdom Quotes from Questlove Set boundaries so you can be creative Manage
your time for your creativity
Wisdom Quotes from Questlove Creativity as your fuel
Wisdom Quotes from Paul Mendoza, Animator and Musician Expect the
unpredictable
Wisdom Quotes from David Bamber, Designer Find something new to learn: do
something unrelated
Wisdom Quotes from Valentina Vee, Filmmaker Wisdom Quotes from Questlove,
Musician
Exercises
Chapter S. Building a Team, Expanding Your Brand Building Your Team
Values
Surround yourself with positive people
Wisdom Quote from Jonathan Leary, Wellness DISC Assessment - Personalities
Team HOTS - Character Archetypes Advice from my early mentors
Wisdom Quotes: Fran Hughes, Real Estate Wisdom Quotes: Rick Dergan, Real
Estate
Exercises
Chapter V. Packaging Product: What are your colors?
You are what you wear
Case Study: Sharpe Suiting
Wisdom quote from Leon Wu, CEO & Founder Embrace stories that mean
something to you
Customize the experience for your clients Case Study: Compartes Chocolates
Choose your roles and the company you keep
Wisdom Quotes from Doyle Rice, Talent Manager Showcase your greatness
Wisdom Quotes from Nicolette Jackson-Pownall
Insert conclusion Exercises
Chapter ..Collaborations and Relationships
Competition and CollaborationCase Study from Phil Lobel, Public Relations
Investing in your relationships
Wisdom Quote from Arturo Villareal, Construction, Virtus Building
Corporation
Find your tribe
Wisdom Quotes from Mark Batson, Music Producer Collaboration as creating
new relationships
Corporate Sponsorships and Collaborations Exercises
Chapter \. Life's a Party: Building Community
Gathering Together [or some other subhead TBD] Wisdom Quotes from Phil
Lobel, PublicRelations
Word of Mouth: The Personal Touch
Wisdom Quotes from Kyle Chan, Jewelry Designer Be a pioneer
Case study: Nik Kacy, Creator of Equality Fashion Week and Founder of Nik
Kacy Footwear
Wisdom Quotes from Nik Kacy Combine your social time with work time
Case study: Evie Jiang, Family Lawyer and Philanthropist Case study of
Electric Forest
Share resources to throw a party
Wisdom Quotes from Chad Hudson Wisdom Quotes from Catharine An
Conclusion Exercises
Chapter ab. Networking and Philanthropy Networking Your Way
Wisdom Quotes from Scott Turner, Career Coach Reach outside your current
circle
Wisdom Quotes from Mark Batson, Music Producer Wisdom from JoseCabrerra
Wisdom from Wilson Cruz Wisdom from CatherineAn
The story of Chad Hudson The story of Liz Marie
Giving back with a community engagement Case Study: Ikea's Bully a Plant
Project
Exercises
Chapter aa. Create Content
Stories Matter
Who are you representing?
Wisdom Quotes from Greg Berlanti What can you do that is unique?
Wisdom Quotes: Anisha Manchanda, VP of Production Sharing the power
Case Study: Padma Lakshmi, Actress, TV producer "Taste the Nation" Wisdom
Quotes from Padma Lakshmi
Wisdom from David Beebe Exercises
Reflections
Walk a Mile in My Shoes Humble memories Journeys
Breaking the Chains Exercises for your reflections