Elizabeth Depoy, Stephen Gilson

Branding and Designing Disability (eBook, PDF)

Reconceptualising Disability Studies

• Format: PDF

Produktbeschreibung

Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 304
• Erscheinungstermin: 27. Juni 2014
• Englisch
• ISBN-13: 9781136203084
• Artikelnr.: 41295306

Autorenporträt

Elizabeth DePoy is Professor of Interdisciplinary Disability Studies at the University of Maine, USA.

Stephen Gilson is Professor of Interdisciplinary Disability Studies at the University of Maine, USA.

Inhaltsangabe

Part 1: Scope and Craft The Scope 1. Branding, Designing and Marketing
Humanity 2. History of Designing and Branding the Category of Disability 3.
Conceptual Design: Designing and Branding Disability as Abnormal 4.
Axiological Design: Designing and Branding Value or Devalue 5. Designing
Individual and Collective Identity 6. Market Segment: Designing and
Branding the Disability Park 7. Policy Design: Designing Disability Rights
and Resources-Local through Global 8. Designing Disability: Beyond the
Limits of Humanness The Craft 9. Designing and Branding Disability Through
Concept and Image 10. Designing and Branding Disability Through Policy and
Services 11. Designing Disability Through Structures and Products Part 2:
Undesigning and Redesigning 12. Using Design and Branding to Dismantle the
Park 13. Redesigning and Rebranding through Innovative Knowledge and Skill,
Visuals, Conceptuals, and "Concretuals" 14. Knowledge and Skills for
Creating Profound Change