![Branding and governance in sports. Best papers from the "e;Managing Sport"e; tracks at the EURAM Annual Meeting in Istanbul 2013 (eBook, PDF)](https://bilder.buecher.de/produkte/41/41836/41836999z.jpg "Branding and governance in sports. Best papers from the "e;Managing Sport"e; tracks at the EURAM Annual Meeting in Istanbul 2013 (eBook, PDF)")
Branding and governance in sports. Best papers from the "e;Managing Sport"e; tracks at the EURAM Annual Meeting in Istanbul 2013 (eBook, PDF)
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A brand is a promise each organization can make to its customers. This promise is built on the coherence and continuity of the brand's products or services that customers experience every time they are in contact with that brand.
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