Petra Alderman

Branding Authoritarian Nations (eBook, ePUB)

Political Legitimation and Strategic National Myths in Military-Ruled Thailand

• Format: ePub

Produktbeschreibung

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 28. Juli 2023
• Englisch
• ISBN-13: 9781000898002
• Artikelnr.: 68185816

Autorenporträt

Petra Alderman is a post-doctoral research fellow in Leadership for Inclusive and Democratic Politics at the International Development Department, School of Government, University of Birmingham, UK.

Inhaltsangabe

Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand; Chapter 3: Thailand's external branding; Chapter 4: Thailand's internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion

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Introduction
Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand
Chapter 3: Thailand's external branding
Chapter 4: Thailand's internal branding
Chapter 5: Public reactions to nation branding
Chapter 6: From nation branding to political marketing
Conclusion