Petra Alderman

Branding Authoritarian Nations (eBook, PDF)

Political Legitimation and Strategic National Myths in Military-Ruled Thailand

• Format: PDF

Produktbeschreibung

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 28. Juli 2023
• Englisch
• ISBN-13: 9781000897937
• Artikelnr.: 68185948

Autorenporträt

Petra Alderman is a post-doctoral research fellow in Leadership for Inclusive and Democratic Politics at the International Development Department, School of Government, University of Birmingham, UK.

Inhaltsangabe

Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand; Chapter 3: Thailand's external branding; Chapter 4: Thailand's internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion

---

Introduction
Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand
Chapter 3: Thailand's external branding
Chapter 4: Thailand's internal branding
Chapter 5: Public reactions to nation branding
Chapter 6: From nation branding to political marketing
Conclusion