Branding in Emerging Markets (eBook, PDF)

• Format: PDF

Produktbeschreibung

Emerging markets are becoming a much less homogenous group. At the same time these markets display complicated characteristics that require organisations to develop sophisticated marketing responses. It is timely then in this e-book to consider how marketing practice, particularly in the area of branding, is developing to address the changing and progressively challenging nature of these increasingly important markets.

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Produktdetails

• Verlag: Emerald Group Publishing Ltd
• Seitenzahl: 121
• Erscheinungstermin: 13. Mai 2011
• Englisch
• ISBN-13: 9780857249586
• Artikelnr.: 38236978