Catherine Johnson

Branding Television (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Branding Television considers the broader context of new digital media, including an examination of the extension of television on to new media such as the internet and mobile phones.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 12. März 2012
• Englisch
• ISBN-13: 9781136618543
• Artikelnr.: 38268924

Autorenporträt

Catherine Johnson lectures in Film and Television Studies at the University of Nottingham. Her research examines the Western television industries and the impact of industrial shifts on the cultural artefacts they produce. She is the author of Telefantasy (2005) and co-editor of ITV Cultures (2005).

Inhaltsangabe

Introduction: 'But Television's Not Soap!': Theories and histories of
branding and television Part I: Branding and the US Television Industry
Chapter 1. The Age of Brand Marketing: US network television enters the
digital era Chapter 2. It's Not TV, It's HBO!': Branding US pay-TV Chapter
3. The End of Public Service Broadcasting?: Branding and UK television in
the digital era Part II: Branding and the UK Television Industry Chapter 4.
All the 4s: Branding Commercial UK Public Service Broadcasting Chapter 5.
Of Logos and Idents: Branding interstitial space Part III: The Texts and
Intertexts of Branding Chapter 6. Programme Brands Chapter 7. Negotiating,
Contesting and Managing the Brand