Brands, Competition Law and IP (eBook, ePUB)

Redaktion: Desai, Deven R.

• Format: ePub

Produktbeschreibung

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 20. Juli 2015
• Englisch
• ISBN-13: 9781316389812
• Artikelnr.: 52959965

Inhaltsangabe

Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part
I. Brands, Price Theory and Business Studies' Perspectives: 1. An
introduction to the competitive effects of branding Peter Davis and Kirsten
Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and
value brands in the United States James Langenfeld, Wenqing Li and Sophie
Yang; 3. The value of brands and the challenge of free riding Tony Appleton
and John Noble; Part II. Brands and Competition Law: 4. Brands, competition
and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and
brand management: insights from marketing for antitrust Gregory T. Gundlach
and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel
A. Crane; 7. The two sides of brand marketing: reconsidering competition
law governing distribution restraints Warren S. Grimes; 8. Brands, product
differentiation and EU competition law Ioannis Lianos; 9. Private labels,
brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part
III. Brands and IP Law: 10. Trademark dilution and the management of
brands: implications of the Trademark Dilution Revision Act for marketing
and marketing research John D. Mittelstaedt; 11. Trademark law meets
branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.