Adam Arvidsson

Brands (eBook, PDF)

Meaning and Value in Media Culture

• Format: PDF

Produktbeschreibung

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 19. April 2006
• Englisch
• ISBN-13: 9781134277872
• Artikelnr.: 43071175

Autorenporträt

Adam Arvidsson is Assistant Professor in the Department of Film and Media Studies, at the University of Copenhagan. His research examines the economic role of brands within the contemporary information economy.

Inhaltsangabe

1. Introduction 2. Consumption 3. Marketing 4. Brand Management 5. Online Branding 6. The Brand as Informational Capital