134,95 €
134,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
67 °P sammeln
134,95 €
134,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
67 °P sammeln
Als Download kaufen
134,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
67 °P sammeln
Jetzt verschenken
134,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
67 °P sammeln
  • Format: PDF

The eight papers in the special issue contribute strongly in one way or another to the development of ideas about arts brands and branding practices. Strong and world-famous museum brands, opera house brands, entertainment brands, or successful artists brands underline the relevance of the brand concept for the arts and cultural sector. The concept of brand management could be a fruitful approach to bridge the gap between arts and culture on one side and marketing and management on the other side.

  • Geräte: PC
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 2.9MB
  • FamilySharing(5)
Produktbeschreibung
The eight papers in the special issue contribute strongly in one way or another to the development of ideas about arts brands and branding practices. Strong and world-famous museum brands, opera house brands, entertainment brands, or successful artists brands underline the relevance of the brand concept for the arts and cultural sector. The concept of brand management could be a fruitful approach to bridge the gap between arts and culture on one side and marketing and management on the other side.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.