Mara Einstein

Brands of Faith (eBook, ePUB)

Marketing Religion in a Commercial Age

• Format: ePub

Produktbeschreibung

Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 14. September 2007
• Englisch
• ISBN-13: 9781134130092
• Artikelnr.: 38261215

Autorenporträt

Mara Einstein is an Associate Professor of Media Studies at Queens College as well as a professor at the business school at New York University. Prior to teaching, she worked as a marketing executive at NBC and MTV Networks as well as at a number of major advertising agencies.

Inhaltsangabe

Preface 1. Introduction 2. The Changing Religious Marketplace 3. The
Business of Religion 4. Branding Faith 5. The Course to God 6. The New
Televangelists 7. Kabbalah: Marketing Designer Spirituality 8. The Politics
of Faith Brands 9. Has Religious Marketing Gone Too Far?