Myriam Sidibe

Brands on a Mission (eBook, ePUB)

How to Achieve Social Impact and Business Growth Through Purpose

• Format: ePub

Produktbeschreibung

Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 226
• Erscheinungstermin: 10. Mai 2020
• Englisch
• ISBN-13: 9781000069235
• Artikelnr.: 59420771

Autorenporträt

Myriam Sidibe is one of the world's leading voices on brands that improve public health. From within Unilever, she created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene programme in the world. She is a senior fellow at Harvard Kennedy School and Board Member of Wateraid UK and Kilimanjaro Blind Trust.

Inhaltsangabe

1. Why Brands Need a Social Mission 2. Dove and the Impact of Body Image 3.
Driving Mass Behavioural Change 4. Durex: How a global condom brand helps
reduce HIV infections 5. Collaborating with Outside Partners: How do
strange bedfellows get along? 6. How Lifebuoy Secured a Seat at the Table
of Lifesavers 7. Brand Advocacy: Can brands drive social movements? 8. How
Discovery Limited Promotes Health through its Vitality Brand 9. Carling
Black Label #NoExcuse: An alcohol brand counters violence against women 10.
What do Numbers Really Mean: The challenge of measurement and
accountability for brands on a mission 11. How LIXIL is Changing the
Narrative on Sanitation 12. Winning Support within the Corporation 13. How
Processed Food Brands can gain a Social Purpose: The public health
challenge of this century and the biggest opportunity for brands 14.
Concluding Thoughts