Martin Lindstrom

Brandwashed (eBook, ePUB)

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

• Format: ePub

Produktbeschreibung

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.

Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more.

Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

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Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 288
• Erscheinungstermin: 3. Januar 2012
• Englisch
• ISBN-13: 9780749465254
• Artikelnr.: 38220794

Autorenporträt

Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, Buyology, was a huge international bestseller and he is also the author of Brandsense and Brandchild (both published by Kogan Page).

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Buy buy baby: When companies start marketing to us in the womb; Chapter
02: Peddling panic and paranoia: Why fear sells; Chapter
03: I can't quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones; Chapter
04: Buy it, get laid: The new face of sex (and the sexes) in advertising; Chapter
05: Under pressure: The power of peers; Chapter
06: Oh, sweet memories: The new (but also old) face of nostalgia marketing; Chapter
07: Marketers' royal flush: The hidden powers of celebrity and fame; Chapter
08: Hope in a jar: The price of health, happiness, and spiritual enlightenment; Chapter
09: Every breath you take, they'll be watching you: The end of privacy; Chapter
10: Conclusion: I'll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us