Brazilian consumer and the purchase of green or ecological products (eBook, ePUB) - Da Silva, Helenita Rodrigues
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  • Format: ePub

The decade of the 1980s was marked by a new lifestyle of the Brazilian consumer. Their consuming attitude shifted to environmental preservation. In this period, the concept of "green consumerism" or "ecological consumerism" is born, which means that the consumer started seeking not only quality and price in products, but the environment-friendly option in the decision-making process, giving preference to products that do not harm the environment. They monitor the process from the production, going through distribution and consumption, until the final disposal. The environmental issues have…mehr

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Produktbeschreibung
The decade of the 1980s was marked by a new lifestyle of the Brazilian consumer. Their consuming attitude shifted to environmental preservation. In this period, the concept of "green consumerism" or "ecological consumerism" is born, which means that the consumer started seeking not only quality and price in products, but the environment-friendly option in the decision-making process, giving preference to products that do not harm the environment. They monitor the process from the production, going through distribution and consumption, until the final disposal. The environmental issues have been the object of apprehension and investigation for researchers studying the behavior of the modern consumer. The publication of a book relating themes, such as environmental concern, consumer affection, subjective norms and behavioral pattern of eco-friendly product purchase in Brazil, is a progress in the state of art of the research in this field. The idea behind this book is to explore precisely these themes' intersection, presenting objectively the main concepts of environmental consumerism as a social, economic, political and market trend.

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Autorenporträt
Helenita R. da Silva Tamashiro: Pós-doutora em Administração pela Fearp/USP. Doutora em Administração (USP). Mestra em Administração (Unifacef). Graduada em Ciências Econômicas (Centro Universitário Moura Lacerda). Professora dos cursos de graduação da Faculdade Reges e Ufop/Mariana-MG, bem como professora no curso de Gestão Empresarial na Fatec/Sertãozinho-SP "Deputado Waldyr Alceu Trigo". Flávia Angeli Ghisi Nielsen: Pós-doutora em Marketing (Copenhagen Business School) e em Política de Negócios (USP). Doutora em Administração (USP). Mestra em Engenharia de Produção (Ufscar). Graduada em Administração (USP). Responsável pela área de Educação e Inovação na Fundação Dom Cabral. José Augusto Giesbrecht da Silveira: Doutor e mestre em Administração (FGV). Engenheiro Mecânico pela Escola Poli (USP). Professor Sênior e Pesquisador da FEA/USP. Professor adjunto do Centro Universitário FEI.