Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity (eBook, ePUB)

Reputation, Brand, and Identity
Redaktion: Ingenhoff, Diana; Kiousis, Spiro; Buhmann, Alexander; White, Candace

• Format: ePub

Produktbeschreibung

Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 334
• Erscheinungstermin: 9. November 2018
• Englisch
• ISBN-13: 9781351984423
• Artikelnr.: 54675173

Autorenporträt

Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland). Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication. Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication. Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.