Kevan Williams

Brilliant Business Plan (eBook, ePUB)

What to know and do to make the perfect plan

• Format: ePub

Produktbeschreibung

A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business.

This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.

This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:

- Step-by-step instructions on how to build your brilliant business plan from scratch.

- A range of model plans for very different businesses to show you brilliant business planning in action.

- Advice on what delights banks and investors, as well as what not to do.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 240
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 9. Juli 2012
• Englisch
• ISBN-13: 9780273742548
• Artikelnr.: 38187054

Inhaltsangabe

Author acknowledgements
Chapter 1:        An introduction to writing your Business Plan
Chapter 2:        Getting started?
Chapter 3:        Competition; show how you’ll beat them
Chapter 4:        Harnessing the power of marketing
Chapter 5:        Making money – the most popular part of the plan!
Chapter 6:        How you’ll fund your business
Chapter 7:        The people side of your plan
Chapter 8:        Protecting what your ideas
Chapter 9:        How to reduce your plan to two pages; the executive summary
Chapter 10:      Presenting your Business Plan
Chapter 11:      Our Business Plan in Action
Appendix:         Pro-forma business plan