Chris Dalton

Brilliant Strategy for Business (eBook, ePUB)

How To Plan, Implement And Evaluate Strategy At Any Level Of Management

• Format: ePub

Produktbeschreibung

In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 296
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 10. Februar 2016
• Englisch
• ISBN-13: 9781292107875
• Artikelnr.: 44782883

Autorenporträt

Dr Chris Dalton is Associate Professor of Management Learning and Subject Area Leader for Personal Development (PD) at Henley Business School, University of Reading, UK. A dynamic and creative tutor and facilitator, Chris joined Henley in November 2005 and was the Programme Director for Henley Distance Learning MBA (Flexible Learning) until 2010, when he took over the PD role. Chris has over 24 years of experience in management education and training.

Inhaltsangabe

About the author
Acknowledgements
Introduction
How the book is organised
 
Part 1 Getting to grips with strategy
1    How to be a brilliant business strategist
2    Strategic issues
3    Strategic directions
 
Part 2  Business level strategy
4    Finding competitive advantage
5    Strategy as learning and innovation
6    Strategy, day to day
7    How to lead, implement change and evaluate strategy
 
Part 3 Strategic thinking in a changing world
8    The purpose and future of strategy
9    How to break the rules of strategy
 
Epilogue
Further reading
Twenty prominent strategists
Index