Mike Carver, Nick Seale, Anne Youngson

British Leyland Motor Corporation 1968-2005 (eBook, ePUB)

The Story From Inside

• Format: ePub

Produktbeschreibung

British Leyland Motor Corporation, formed in the wake of the post-war manufacturing boom, brought together almost all the British-owned car and commercial vehicle companies that then existed. At the head of the sixth largest car manufacturer in the world, its management confidently expected to give the United Kingdom a leading place in the global motor industry. Their catastrophic failure was one of the biggest and most disappointing disasters in British industrial history. From their unique insider perspective, three former employees of the brand reveal how and why, despite producing profitable marques such as Jaguar, Rover and Land Rover, as well as the iconic best-selling Mini, British Leyland came to its sad end ...

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Produktdetails

• Verlag: The History Press
• Seitenzahl: 160
• Erscheinungstermin: 2. März 2015
• Englisch
• ISBN-13: 9780750963497
• Artikelnr.: 42428582

Autorenporträt

Mike Carver became Group Executive Director in charge of strategic planning. He was responsible for setting up the relationship with Honda and was awarded the OBE for services to the motor industry in 1986. Nick Seale joined Ford as an engineer, moving into finance. Later he returned to engineering, heading up the Rover Power Train under BMW. At Land Rover he ran concept engineering of future products. Anne Youngson started in sales and marketing at Longbridge, moving to Pirelli Tyres, but returned to work on Honda. She moved to project management for Land Rover and Rover and was the only woman at this level. Her final position was head of Land Rover Special Vehicles Operation.