S. Gunelius
Building Brand Value the Playboy Way (eBook, PDF)
Schade – dieser Artikel ist leider ausverkauft. Sobald wir wissen, ob und wann der Artikel wieder verfügbar ist, informieren wir Sie an dieser Stelle.
S. Gunelius
Building Brand Value the Playboy Way (eBook, PDF)
- Format: PDF
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei
bücher.de, um das eBook-Abo tolino select nutzen zu können.
Hier können Sie sich einloggen
Hier können Sie sich einloggen
Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
- Geräte: PC
- ohne Kopierschutz
- eBook Hilfe
- Größe: 1.02MB
- Upload möglich
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Produktdetails
- Produktdetails
- Verlag: Palgrave Macmillan UK
- Erscheinungstermin: 17. Februar 2016
- Englisch
- ISBN-13: 9780230239586
- Artikelnr.: 38163001
- Verlag: Palgrave Macmillan UK
- Erscheinungstermin: 17. Februar 2016
- Englisch
- ISBN-13: 9780230239586
- Artikelnr.: 38163001
SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on websites such as Entrepeneur.com, MSNBC.com, FoxBusiness.com and more. She is also an active blogger writing about marketing, branding, advertising and more on her own blogs, www.KeySplashCreativeConversations.com and www.WomenOnBusiness.com as well as for a variety of clients. Gunelius is often called upon to speak at events and conferences as an expert on marketing, branding, social media, blogging and writing.
PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 The Brand Dream A Brand is Born Nurturing a Brand The First Brand Extensions PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960'S Growth Explosion Defending the Brand Living the Brand PART III: THE BRAND GOES GLOBAL - THE 1970'S The Brand Seen and Protested Around the World A Brand Peaks A Brand Gives Back PART IV: A BRAND IN DECLINE - THE 1980'S A Changing World A Changing of the Guard A Change of Course PART V: REINVENTING A BRAND - THE 1990'S A New Focus New Brand Extensions The Brand Champion Returns to the Spotlight PART VI: A BRAND RISES BACK TO THE TOP - THE 2000'S A Brand for a New Generation Focus on Relationship Branding The Future of the Playboy Brand
PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 - The Brand Dream - A Brand is Born - Nurturing a Brand - The First Brand Extensions - PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960'S - Growth Explosion - Defending the Brand - Living the Brand - PART III: THE BRAND GOES GLOBAL - THE 1970'S - The Brand Seen and Protested Around the World - A Brand Peaks - A Brand Gives Back - PART IV: A BRAND IN DECLINE - THE 1980'S - A Changing World - A Changing of the Guard - A Change of Course - PART V: REINVENTING A BRAND - THE 1990'S - A New Focus - New Brand Extensions - The Brand Champion Returns to the Spotlight - PART VI: A BRAND RISES BACK TO THE TOP - THE 2000'S - A Brand for a New Generation - Focus on Relationship Branding - The Future of the Playboy Brand
PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 The Brand Dream A Brand is Born Nurturing a Brand The First Brand Extensions PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960'S Growth Explosion Defending the Brand Living the Brand PART III: THE BRAND GOES GLOBAL - THE 1970'S The Brand Seen and Protested Around the World A Brand Peaks A Brand Gives Back PART IV: A BRAND IN DECLINE - THE 1980'S A Changing World A Changing of the Guard A Change of Course PART V: REINVENTING A BRAND - THE 1990'S A New Focus New Brand Extensions The Brand Champion Returns to the Spotlight PART VI: A BRAND RISES BACK TO THE TOP - THE 2000'S A Brand for a New Generation Focus on Relationship Branding The Future of the Playboy Brand
PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 - The Brand Dream - A Brand is Born - Nurturing a Brand - The First Brand Extensions - PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960'S - Growth Explosion - Defending the Brand - Living the Brand - PART III: THE BRAND GOES GLOBAL - THE 1970'S - The Brand Seen and Protested Around the World - A Brand Peaks - A Brand Gives Back - PART IV: A BRAND IN DECLINE - THE 1980'S - A Changing World - A Changing of the Guard - A Change of Course - PART V: REINVENTING A BRAND - THE 1990'S - A New Focus - New Brand Extensions - The Brand Champion Returns to the Spotlight - PART VI: A BRAND RISES BACK TO THE TOP - THE 2000'S - A Brand for a New Generation - Focus on Relationship Branding - The Future of the Playboy Brand