Miko Coffey

Building Business Websites with Squarespace 7 (eBook, PDF)

• Format: PDF

Produktbeschreibung

This practical guide walks you through the various steps involved in building a website for your business with Squarespace. You will learn how to use all of the tools provided by Squarespace to control the layout, appearance, structure, and functions of your website, starting from the inception stage, all the way to monitoring your site after it has been launched.This is much more than just a how-to book for the Squarespace system: it's filled with helpful advice that will help you improve your website's visibility in search engines and tailor your site for your customers. Moreover, it provides dozens of other business-oriented tips to help your website stand out from the crowd. If you have used Squarespace 5 or other website builders/CMSes, this book will help you understand the key differences and teach you how to do things based on the new features of Squarespace 7.

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 392
• Erscheinungstermin: 6. April 2015
• Englisch
• ISBN-13: 9781783559978
• Artikelnr.: 56826129

Autorenporträt

Miko Coffey is an established digital professional who has been building websites with Squarespace since 2007, and websites in general since 1995. Having first been introduced to the internet in the mid-1990s (through cyber-art projects such as SITO's HyGrid) while studying Fine Art and Mathematics, she soon developed a taste for creating things on that new-fangled thing called the World Wide Web. After graduating from the University of Texas in Austin, Miko moved to London, where she continued designing and building websites as part of her career in marketing. During these early years, she spent a lot of time trying to convince her employers that this whole ""web"" thing was really going to take off. Over time, she started to specialize in online marketing, moving beyond design into more tactical and strategic work in areas such as email marketing, search engine optimization, content strategy, and user experience. As she worked her way up to senior management positions by day, by night she continued to keep her hand in with web design, building websites and blogs for personal projects or friends and family. By 2007, having spent 2 years as the Head of Digital Media for NESTA, the UK's largest innovation organization, Miko decided it was time to use her skills and experience to work for a broader client base by doing freelance work. She also wanted to get back to her design roots. Through her previous experience of managing web teams, she'd been exposed to quite a few content management systems over the years, most of which were too complex and expensive for her smaller business clients. Having been frustrated by the cost and learning curve associated with these larger systems and the lack of finesse offered by smaller ones, she started looking for something that would be easy enough for her least-technical clients to use, flexible enough for her to apply her custom designs, and powerful but affordable. It was at this point that she discovered Squarespace, and she hasn't looked back since. Miko has spent the last 10 years using Squarespace to create websites for her clients at Using My Head, where her focus is on ""helping people do things better online."" She strives to keep her digital marketing skills as sharp as her design skills, because the combination of the two is what allows her to add the most value to client projects. She has worked with a range of sizes and types of organizations, from The Royal Society for the Arts to Channel 4 to small start-ups and nonprofits. Her passion is to enable people to communicate better online by giving people the skills and tools they need to make their work easier, their glitches smoother, and their lives better. She now specializes in Squarespace design, support, and training, and was one of the first designers to be invited to join the Squarespace Circle, Squarespace's own community of its most influential and experienced users. Half Japanese and half American, Miko currently lives in Brixton, South London, with her super-creative husband/DJ/VJ/generally awesome man, Mark, and their two cats, Kuma and Toshi. When not working online, she fills her offline time with crochet and cooking.