Jennifer DeRosa

Building DIY Websites For Dummies (eBook, PDF)

• Format: PDF

Produktbeschreibung

Create an attractive website that draws in visitors - no coding required! There's more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through the steps of creating an attractive and effective website using today's top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers. * Discover how to select hosting services, email providers, and beginner-friendly website creators * Build your own website without needing to learn any code * Learn how to create an attractive design, develop content, and present it all in a way that will appeal to your target audience * Improve your site's search engine findability and resonate with your target customer This Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 384
• Erscheinungstermin: 21. Februar 2024
• Englisch
• ISBN-13: 9781394233007
• Artikelnr.: 70057588

Autorenporträt

Jennifer DeRosa is the founder of Toto Coaching, which walks the DIY website builder through the process of building a website from start to finish. Jennifer has been building websites since 1994. She formed her web development agency in 2001, growing it into a successful website development agency over two decades.

Inhaltsangabe

Introduction 1

Part 1: Getting Started with DIY Websites 7

Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9

Chapter 2: Laying Your Website's Foundation 21

Part 2: Creating a Site That People Will Visit 47

Chapter 3: Resonating with Visitors 49

Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71

Chapter 5: Killing It with Keywords 97

Part 3: Architecting Plans for Your Website 109

Chapter 6: A Place for Everything and Everything in Its Place 111

Chapter 7: Content Scaffold: Supporting Your Website's Information 129

Chapter 8: Preparing Your Site's Content 171

Part 4: Designing and Laying Out Your Website 201

Chapter 9: Deconstructing the Anatomy of Web Pages 203

Chapter 10: Unfurling the Canvas of Design Options 223

Chapter 11: Generating Leads from Your Website 251

Part 5: Going Live and Measuring Results 271

Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273

Chapter 13: Ribbon-Cutting in Cyberspace: Your Website's Grand Opening 285

Chapter 14: Securing Your Website 299

Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309

Part 6: The Part of Tens 329

Chapter 16: The Ten Commandments of Building a Successful Website 331

Chapter 17: Ten Rookie Mistakes to Avoid 341

Index 351