Blair Reeves, Benjamin Gaines

Building Products for the Enterprise (eBook, PDF)

Product Management in Enterprise Software

• Format: PDF

Produktbeschreibung

If youre new to software product management or just want to learn more about it, theres plenty of advice availablebut most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. Youll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.Explore why:Identifying customer vs user problems is an enterprise project managers main challengeEffective collaboration requires in-depth knowledge of the organizationAnalyzing data is key to understanding why users buy and retain your productHaving experience in the industry youre building products for is valuableProduct longevity depends on knowing where the industry is headed

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 184
• Erscheinungstermin: 9. März 2018
• Englisch
• ISBN-13: 9781492024750
• Artikelnr.: 72376771

Autorenporträt

Blair Reeves is a Director of Product Management at Salesforce, and has previously held senior product and leadership roles at SAS, Demandware and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. He has an annoying Twitter habit at @BlairReeves. Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.