Marcia Yudkin

Bullets With Bite: Learn to Create Mouthwatering Word Nuggets (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Turn Words into Money with Juicy, Flavorful Copy

Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points.

Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Bullets With Bite, by copywriting gourmet Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc.

Learn how to:
* Turn raw ideas into delectable, bite-sized morsels
* Inject vivid personality into factual data
* Add intrigue, punch and oomph
* Create aching suspense and desire
* Dramatize anything straightforward
* Make reading an activity to savor
* Use 76 compositional techniques that make readers hungry to buy
* Select 14 ingredients that produce a high-class or low-class, formal or informal flavor
* Avoid poisonous content pitfalls
* Understand effective formatting options
* Edit for a consistent and appropriate tone
* Trigger excitement, involvement and orders

Along with every technique are one, two or three scrumptious examples.

Reading this ebook is like visiting a dim sum establishment where more and more luscious looking treats keep wheeling by. You'll gorge yourself and emerge a far more capable writer.

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Produktdetails

• Verlag: Marcia Yudkin
• Erscheinungstermin: 3. September 2012
• Englisch
• ISBN-13: 9781476084268
• Artikelnr.: 72347023

Autorenporträt

Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.

Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.

Marcia's articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.

She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.

Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.

Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.