Janda Michael

Burn Your Portfolio (eBook, PDF)

Stuff they don't teach you in design school, but should

• Format: PDF

Produktbeschreibung

It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job. Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 400
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 24. Mai 2013
• Englisch
• ISBN-13: 9780133409574
• Artikelnr.: 39046542

Autorenporträt

Michael Janda has been in most positions on the graphic design world org chart over his 16-year career. He has served as production artist, designer, freelancer, and creative director (including a few years as senior creative director over two of Fox's Internet divisions). Since 2002, Janda has owned and operated his own agency, Riser, which boasts such high-profile clients as NBC, ABC, Fox, Google, National Geographic, Warner Bros., and Disney.

Inhaltsangabe

Behave Yourself
The Big Fat Secret
The Extra Mile
You Are Not Your Work
Be Nice to Everyone
Drama is for Soap Operas
No More Flying Solo
Gripes Go Up
Do What You Love; the Money Will Follow
The Stress Bucket
Two Types of Grandpas
Soak Up Advice
Be A Wall Painter
Every Position Can Be Electrifying
Lead or Be Led
Half the Victory
The Value of Downtime
I'm Not a Writer
Toot Your Own Horn
Don't Work in a Vacuum
The Graphic Design Megazord
Live as a Team, Die as a Team
Everyone Does Something Better Than You
You Are Responsible For Your Own Time
Production Pontification
O.C.D. is an Attribute
Polishing Turds
Hairy Moles
This is Not Verbatim-ville
Shock and Awe
Art is Meant to be Framed
It is Never Too Late for a Better Idea
Lorem Ipsum
A River Runs Through It
Comps? or Compositions?
Design Like the Wind
Typing Speed is an Accurate Gauge of Production Speed
How to Eat an Elephant
The Venus Initiative
Project Management Process-a-palooza
Define Your Production Methodology
Hiking Your Way to Successful Projects
Management Strategies to Alleviate the End of Day Rush
Why Projects Blow Up
The Lo-Fi PDA
Bring Out Your Dead
Shake the Bushes or Get Bit
Red Flags and Extinguishers
Brainstorms are 90% Bad Ideas
The Communal Brain
Speak Clearly
The Ultimate Email Formula
Beware the Red Dot
Email Black Holes
Even The Lone Ranger Had Tonto
Canned Communication
Tin Can Phones
Vicious Vernacular
An Army of Support
Friendly Updates
Deadline Ballet
Someone is Always Listening
Chain Reactions
Avoid the W.W.W.
Be Afraid to Click "Send"
The Tragedy of Time Zones
Love Your Clients
Designers are from Mars, Clients are from Venus
Let Your Client Leave Their Mark
"Forgiveness" Points
Let Your Client Be the 800 lb. Gorilla
Do Your Genealogy
Never Give Your Client Homework
Assume that People are Idiots
A Long Term Relationship Typically Has More Value Than the Profit in a Single Transaction
Oddities at the Start Mean Oddities at the End
Don't Be the Desperate Girlfriend
Stand in Manure, Smell Like Manure
Never Fire a Client?
"We Decided to Go Another Direction" Means "You Suck"
There Are Such Things as Stupid Questions
Run a Tight Ship
A Business That Looks Orderly
Making Cents of it All
How to Calculate a Burn Rate
The Fixed Bid Pricing Dartboard
Beware of Line Item Pricing
"No Charge" Doesn't Mean "Free"
How to Flush Out a Budget
20 Piece Chicken McNuggets
Non-Profits for Non-Profit
The Code of Fair Practice
Contractual Mumbo Jumbo
"Etcetera" Has No Business In Your Business
You Don't Have To Sign Off On This
B.A.M. Lists
One Line That Changed Everything About Collections
A Business is an Organism that Wants to Die
If I've Got a Dollar, You've Got a Dollar, But No Partners
If You Want To Win The Game, You Have to Know The Score
There Is No Such Thing As A "Meet and Greet"
How to Make a Capabilities Presentation
Floods Happen
"Flexibility" Not "Freedom"
Never Do Undocumented Work
Next Worry Date
Nickels and Dimes Are For Lemonade Stands
Only Terrorists Like Hostage Situations
Oh where, oh where has my $100k gone? Oh where, oh where can it be?
Don't Do Anything You can Pay Someone $10/hour To Do
"Skin in the Game" Usually Means "Free"
How To Bite The Bullet
Three-Month "Lifetime" Guarantee
"Being Your Own Boss," Whatever That Means
You Have 65 Seconds to Land a Job
How to Ask for a Raise Without Asking for a Raise