Dean Foster

Business Beyond Borders (eBook, ePUB)

Short stories from around the world to drive global business success

• Format: ePub

Produktbeschreibung

23 real-life stories revealing the rules for working successfully across cultures
There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in the day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.

Business Beyond Borders explains culture through real-life stories that resonate and bring it to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Russians in Moscow, from out-running an earthquake during a keynote presentation in Tokyo, to losing a government "handler" in Beijing, each of the 23 stories illustrates a critical cultural issue that global managers need to understand today.

With a summary of the "golden global rules" that everyone working in the global 21st century needs to know, Business Across Borders is a celebration of what makes all of us around the world-all so different-simultaneously all the same.

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Produktdetails

• Verlag: John Murray Press
• Erscheinungstermin: 6. November 2025
• Englisch
• ISBN-13: 9781399822299
• Artikelnr.: 72335976