Courtland L. Bovee, John V. Thill

Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition (eBook, PDF)

Bovee:BCE:FSMDSW GE_p8

• Format: PDF

Produktbeschreibung

Help your students launch their careers with modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 544
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 17. Oktober 2019
• Englisch
• ISBN-13: 9781292330167
• Artikelnr.: 59190755

Inhaltsangabe

1 Professional Communication in Today’s Digital, Social, Mobile World
2 Collaboration, Interpersonal Communication, and Business Etiquette
3 Planning Business Messages
4 Writing Business Messages
5 Completing Business Messages
6 Crafting Messages for Digital Channels
7 Writing Routine and Positive Messages
8 Writing Negative Messages
9 Writing Persuasive Messages
10 Understanding and Planning Reports and Proposals
11 Writing and Completing Reports and Proposals
12 Developing and Delivering Business Presentations
13 Building Careers and Writing Resumes
14 Applying and Interviewing for Employment