Martin Austin

Business Development for the Biotechnology and Pharmaceutical Industry (eBook, PDF)

• Format: PDF

Produktbeschreibung

In recognition of the sparse information available to practitioners in the field of business development, Martin Austin has drawn on his 30 years of experience in the pharmaceutical industry to provide this highly practical guide spanning the complete process. Based on the well-established training programme he has developed and delivers to pharmaceutical executives from across the world, this book will help expand your knowledge in this immense area.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 202
• Erscheinungstermin: 8. April 2016
• Englisch
• ISBN-13: 9781317170594
• Artikelnr.: 44876543

Autorenporträt

Martin Austin is Managing Director of TransformRx GmbH which he formed in 2005 to provide business advice to clients regarding investment and business development. He is also a Partner in MarraM Advisors sarl and Chairman of RSA AG. He was previously a Principal in the Paul Capital Partners Royalty Funds a USA based specialist in Secondary Private Equity and Alternative Asset Investments and before that as Head of Business Development for the Pharmaceuticals Division at F.Hoffmann-La Roche. He has had a broad ranging career in the Pharmaceutical industry starting as a Medical Representative in 1977 he progressed through Sales and Marketing roles with GD Searle in the early 80s to become Business Development Manager with Lorex Pharmaceuticals and then became a consultant with Marketing Improvements before leaving to become a founding Director of Machine Intelligence Technologies. Later he took over Business Development for the Dendrite organisation before being appointed Managing Director of MHIG Ltd an international joint venture in Market Research and Consulting prior to joining Roche. After 30 years of experience at all levels in the industry he has a unique background and perspective from which to address this book.

Inhaltsangabe

Foreword
The role of business development
Planning the portfolio
Identifying the needs
Profiling and searching for opportunities
Modelling and valuation
Structuring the value
Due diligence and negotiations
Sealing the deal - the contract
Making the transaction work
Glossary
Index.