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This textbook offers students a thorough and comprehensive introduction to business ethics. Using a strategic stakeholder approach to the subject - one that emphasizes the importance of balancing the needs of multiple stakeholders - students develop the critical skills they need to analyze complex ethical issues and make decisions that are ethical, while still ensuring business success.

Produktbeschreibung
This textbook offers students a thorough and comprehensive introduction to business ethics. Using a strategic stakeholder approach to the subject - one that emphasizes the importance of balancing the needs of multiple stakeholders - students develop the critical skills they need to analyze complex ethical issues and make decisions that are ethical, while still ensuring business success.


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Autorenporträt


K. Praveen Parboteeah
is the inaugural COBE Distinguished Professor of Management and Director of the Doctorate of Business Administration program in the College of Business & Economics at the University of Wisconsin-Whitewater, USA.



John B. Cullen
is Professor of Management and former Huber Chair of Entrepreneurial Studies and Associate Dean for Graduate Programs at Washington State University, USA. He received his PhD from Columbia University.