Rob James, Jules Goddard

Business Experimentation (eBook, ePUB)

A Practical Guide for Driving Innovation and Performance in Your Business

• Format: ePub

Produktbeschreibung

Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.

This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions.

This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 272
• Erscheinungstermin: 3. September 2021
• Englisch
• ISBN-13: 9781398601680
• Artikelnr.: 62484253

Autorenporträt

Rob James established his own leadership consultancy practice in 2003 after senior roles in executive development at PwC. In this practice, and as a Programme Director at London Business School, he has worked globally across many industry sectors using experimentation to create greater value for businesses.

Dr Jules Goddard is the leading proponent and practitioner of action learning programmes at London Business School, UK. He was the first person to be appointed Gresham Professor of Commerce and now serves as a member of the Council of the Royal Institute of Philosophy.

Inhaltsangabe

Chapter
01: Introduction to experimentation in business; Chapter
02: What we really mean by 'experiments'; Chapter
03: Ten principles of successful business experiments; Chapter
04: A 'typology' of experiments; Chapter
05: The benefits of experimentation
And what inhibits managers from using it; Chapter
06: An overview of the experiment process; Chapter
07: Identify; Chapter
08: Discovery; Chapter
09: Ideation; Chapter
10: Define; Chapter
11: Experiment; Chapter
12: Evaluation

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• • Chapter - 01: Introduction to experimentation in business;
  • Chapter - 02: What we really mean by 'experiments';
  • Chapter - 03: Ten principles of successful business experiments;
  • Chapter - 04: A 'typology' of experiments;
  • Chapter - 05: The benefits of experimentation - And what inhibits managers from using it;
  • Chapter - 06: An overview of the experiment process;
  • Chapter - 07: Identify;
  • Chapter - 08: Discovery;
  • Chapter - 09: Ideation;
  • Chapter - 10: Define;
  • Chapter - 11: Experiment;
  • Chapter - 12: Evaluation

Rezensionen

"I've worked with the authors and as a consequence know that their advice is based on huge experience and rigour. They write as they talk, common sense supported by acute observation." Sir John Rose, CEO Rolls-Royce 1996-2011