Business Group Analysis (eBook, PDF) - Gaurav, Kunal
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Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: A, ICFAI IBS Business School Hyderabad, course: MTP, language: English, abstract: This term paper is intended to analyze the trends in the performance of the two business groups Mahindra & Mahindra and TVS Iyengar.The study is completely based on the statistical data available at Prowess for a period of ten financial years from 1995-96 to 2004-2005.

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Produktbeschreibung
Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: A, ICFAI IBS Business School Hyderabad, course: MTP, language: English, abstract: This term paper is intended to analyze the trends in the performance of the two business groups Mahindra & Mahindra and TVS Iyengar.The study is completely based on the statistical data available at Prowess for a period of ten financial years from 1995-96 to 2004-2005.
Autorenporträt
A rare amalgamation of an educator, an administrator and a researcher, Dr. Kunal Gaurav has earned his Doctorate in Business Administration from Aligarh Muslim University (AMU), Aligarh, India. Aligarh Muslim University (AMU) has the distinction of being one of Indiäs most renowned and iconic Higher Education Institutions, occupying a crucial place in the emergence and preservation of both cultural and intellectual heritage of India. His doctoral research was intended to investigate the Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty in Indian Automobile Industry. He is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA ¿ Accredited Management Teacher and currently working as Professor in the area of Marketing & Associate Dean (Strategic Research) at ICBM - School of Business Excellence, Hyderabad. ICBM - School of Business Excellence, Hyderabad is one of the top business schools in the country blessed with ACBSP accreditation in addition to the approval from AICTE, Ministry of HRD, and Govt. of India. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship. Apart from research article publications in various refereed journals he has presented several papers at national and international conferences. He also holds the honorary position of Senior Vice President of Operations - Internationally Accepted Marketing StandardsBoard (IAMSB), International Institute of Marketing Professionals (IIMP), Canada.