In recent years, terms like "big data¿ and "big data analytics¿ have been introduced into the business and technical lexicon. Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purchase in the course of business as a means of improving profitability and competitiveness. Accordingly, we will use the terms BI and business intelligence throughout the book, and we will discuss the newer concepts like big data as appropriate. More broadly, the goal of this book is to share methods and observations that will help companies achieve BI success and thereby increase revenues, reduce costs, or both.
- Provides ideas for improving the business performance of one's company or business functions
- Emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies
- Includes exercises and case studies with road-tested advice about formulating BI strategies and program plans
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