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Seminar paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Anglo American University, language: English, abstract: This is a business report about the current marketing concept of Burrito Loco locations in Prague, Czech Republic. This audit will focus on in-store marketing concepts as well as on several online marketing platforms. The information in this report was gathered by visiting and examining two out of nine locations. Additionally, various academic resources were used to support these observations. This business report aims to improve the marketing efforts of the company as well as to create a strong and consistent image across all online and offline marketing platforms.
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