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Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Academy for health and sport, language: English, abstract: The concept is about a realisation of a traditional drive-in cinema in the agglomeration of Braunschweig/Hanover and to give the guests the chance to see the latest films or to reminisce with the best classic films. The attendents should experience car romance and another way of watching movies. As a special feature you can enjoy your favorite movie in your chosen classic car, like for example a Ford Mustang or a Volkswagen Beetle.
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