Chris Chatfield

Business Policy and Strategy (eBook, ePUB)

The Art of Competition
Redaktion: Deusen, Cheryl van; Babson, Harold C.; Williamson, Steven

• Format: ePub

Produktbeschreibung

By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 19. März 2007
• Englisch
• ISBN-13: 9781040080153
• Artikelnr.: 70087774

Autorenporträt

Cheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by), Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by), Harold C. Babson (Columbus State Community College, Ohio, USA)