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Academic Paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 94.0, University of Cooperative Education Nordhessen Heidelberg, language: English, abstract: This text discusses, what is important for a manager in the present world to be successful with his or her business. Today's world calls for managers who are versatile so that they can embrace so that their firms can remain afloat. The reason is that today’s business world is made up of ambiguities and uncertainties due to the rapid changes that keep on being churned out by various sectors of the economy. Managers should learn from the story of Kodak, which refused to embrace change and has consequently been pushed out of the market by the players who embraced change. The rigidity and high-handedness exercised by managers of the previous decade or century may not work in the present world.