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Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Macquarie University, course: Asian Business Environments, language: English, abstract: The Chinese market becomes more and more attractive for Western companies. Thats what everybody nows. But only a few know how diffcult it really can be to do business in China. The business transactions in this country are far more relianced on close personal relationships. "Guanxi" is everywhere and a important part of a succesfull start in China. This work will explain what's behind this mysterious word, how to build it and how to succesfully use it in the Chinese business environment.
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