Jill Collis, Roger Hussey

Business Research (eBook, PDF)

A Practical Guide for Students

• Format: PDF

Produktbeschreibung

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.

New to this Edition:
- Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data.
- Fully revised and refreshed to provide a more international perspective.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 351
• Erscheinungstermin: 23. März 2021
• Englisch
• ISBN-13: 9781352011821
• Artikelnr.: 63610206

Autorenporträt

Jill Collis, BA (Hons), PhD, was Reader (Associate Professor) in Accounting at Brunel University London, UK, where she was the founding director of the Accounting and Auditing Research Centre.

Inhaltsangabe

1. Understanding Research.- 2. Dealing with Practical Issues.- 3. Identifying your Research Paradigm.- 4. Designing the Research.- 5. Searching and Reviewing the Literature.- 6. Writing your Research Proposal.- 7. Collecting Qualitative Data.- 8. Analysing Qualitative Data.- 9. Integrated Qualitative Data Methods.- 10. Collecting Data for Statistical Analysis.- 11. Analysing Data Using Descriptive Statistics.- 12. Analysing Data Using Inferential Statistics.- 13. Writing your Dissertation or Thesis.- 14. Publishing your Research.- 15. Troubleshooting.