The book also emphasizes the role of innovation, digitalization, and technology in developing new business models and innovative strategies that contributed to enhancing business resilience and market adaptability during the pandemic. The implementation of the new business model and working methods has not only made companies more competitive, but it also ensured the sustainability of the flow of goods and services in the time of the crisis. The analysis is provided through a detailed examination of key sectors, including small and medium enterprises, logistics and supply chain, food security, and labor market.
While acknowledging the unprecedented economic and financial consequences of the pandemic on enterprises and markets, this book stresses the importance of the lessons learned from this experience that are critical for supporting the business sector and strengthening market fundamentals to withstand similar crises in the future.
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