Ernest Schonfield

Business Rhetoric in German Novels (eBook, PDF)

From Buddenbrooks to the Global Corporation

• Format: PDF

Produktbeschreibung

Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.



Throughout the twentieth century and well into the twenty-first, Germany has maintained its position as one of the world's largest economies. In the literature of this period, business is often depicted as a performance that requires great linguistic skill. This book is a study of the representation of business practices in nine German-language novels - published during the period from 1901 to 2013 - that explore how language is used rhetorically in pursuit of economic and political agendas. Taken up as case studies, in chronological order, the novels are by Thomas Mann, Heinrich Mann, Gabriele Tergit, Bertolt Brecht, Ingeborg Bachmann, Hermann Kant, Friedrich Christian Delius, Kathrin Röggla, and Philipp Schönthaler, all of whom articulate cultural imaginaries and political ideologies at key moments in recent German history. In doing so, they challenge readers to refine their own interpretive skills. By considering business rhetoric in the novels, Ernest Schonfield shows how the formulation of language remains inseparable from the exercise of economic and political power. The central message of this book is that literature and business have something essential in common: they both rely on the persuasive use of language.

Ernest Schonfield is Lecturer in German at the University of Glasgow.

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Produktdetails

• Verlag: Wits University Press
• Seitenzahl: 306
• Erscheinungstermin: 29. Juni 2018
• Englisch
• ISBN-13: 9781787443570
• Artikelnr.: 56248985

Autorenporträt

Ernest Schonfield

Inhaltsangabe

Introduction Managing Appearances in Thomas Mann's Buddenbrooks
1901 Oratory and Publicity in Heinrich Mann's Der Untertan
1914/18 Organizing Speech in Gabriele Tergit's Käsebier erobert den Kurfürstendamm
1931 Seeing through the Rhetoric in Bertolt Brecht's Dreigroschenroman
1934 Giving an Account of the Self in Ingeborg Bachmann's Malina
1971 Managing Bureaucracy in Hermann Kant's Das Impressum
1972 Corporate Discourse in Friedrich Christian Delius's Unsere Siemens-Welt
1972 Producing Ethos in Kathrin Röggla's wir schlafen nicht
2004 Communicative Contests in Philipp Schönthaler's Das Schiff das singend zieht auf seiner Bahn
2013 Conclusion Notes Bibliography Index