Business schools or schools for scholars (eBook, PDF)

• Format: PDF

Produktbeschreibung

This e-book includes articles that focus on higher educational issues and concerns at business schools worldwide. The collection of articles includes a discussion of the possible impact of measurements and rankings within research and education; an examination of the importance and impact of leadership education which is contextually relevant, an investigation of how business schools can organize their research, and meet the demands from the business community; and also a piece which examines the translation, censorship, and publication of Philip Kotler's Marketing Management in the Soviet Union. In his commentary Professor Kotler shares his personal views about his influence on marketing in the Soviet Union.

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Produktdetails

• Verlag: Emerald Group Publishing Ltd
• Erscheinungstermin: 14. März 2008
• Englisch
• ISBN-13: 9781846638190
• Artikelnr.: 38356731