My steps up the stairs on Dancing Cloud Ave, where my home is located today, are related to the business of manufacturing and selling goods made using new technologies. The important business rule, I learned while climbing these steps, is a simple rule: it doesn't matter who the inventor is - it is important to make money on this invention as quickly and as much as possible. I talk about how this rule works on a real example of the emergence and development of a business based on the production and sale of laser images inside crystals. In particular, the book describes litigation between the owners of the company “Laser Images” (Las Vegas) and between the co-owners of the company Crystal Magic, which had studio stores in Epcot Center (Disneyland, Orlando). The history of the lawsuit of the company that bought the right to own the first patent for the creation of laser images against all other American companies that produce such images is very interesting. Finally, I describe my involvement in a lawsuit involving the theft of an idea and an attempt to patent it. Almost all of my business steps have been wrong, nonetheless, it was thanks to them that I reached my Dancing Cloud.