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Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
DAVID EDGAR is Professor of Strategy and Business Transformation at Glasgow Caledonian University, UK.
Inhaltsangabe
PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS.- Strategy and strategic management.- Perspectives on strategy.- PART II: INTERNAL ANALYSIS.- The business context, products and services.- Business competences, activities and processes.- Knowledge, talent, culture and innovation.- Financial analysis, audit and performance.- Information systems and technology.- Strengths, weaknesses and strategic competence.- PART III: EXTERNAL ANALYSIS.- Analysis of the macroenvironment.- Markets, and analysis of the competitive environment.- The international and global context.- Opportunities, threats and strategic position.- PART IV: THE BUSINESS STRATEGY.- Competitive advantage and strategy.- Evaluation and selection of strategies.- Strategic development: direction and mechanisms.- PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT.- Strategic implementation.- Change management and leadership.- PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY.- The web, new technology and new organisational forms.- Quality.- Social responsibility and business ethics.- Emerging markets and industry superpowers.- Index.
PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS.- Strategy and strategic management.- Perspectives on strategy.- PART II: INTERNAL ANALYSIS.- The business context, products and services.- Business competences, activities and processes.- Knowledge, talent, culture and innovation.- Financial analysis, audit and performance.- Information systems and technology.- Strengths, weaknesses and strategic competence.- PART III: EXTERNAL ANALYSIS.- Analysis of the macroenvironment.- Markets, and analysis of the competitive environment.- The international and global context.- Opportunities, threats and strategic position.- PART IV: THE BUSINESS STRATEGY.- Competitive advantage and strategy.- Evaluation and selection of strategies.- Strategic development: direction and mechanisms.- PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT.- Strategic implementation.- Change management and leadership.- PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY.- The web, new technology and new organisational forms.- Quality.- Social responsibility and business ethics.- Emerging markets and industry superpowers.- Index.
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