Charles S. Mack

Business Strategy for an Era of Political Change (eBook, PDF)

• Format: PDF

Produktbeschreibung

America's political party system is dying, Mack says, and it is being replaced by major interest groups that are using their vast grassroots networks and financial resources to take over the parties' traditional functions. These interests include advocacy organizations for labor, the environment, minorities, and other causes often competitive with business interests. Mack lays out specific actions business organizations need to undertake if they are to compete in the politics and lobbying of the future. He analyzes the factors that will change American society and the business-government relationship over the next quarter-century, and that are bringing about the demise of political parties. Campaign finanace restrictions are only one of these factors, he says, but they may be the final blow to the parties' last remaining asset, their ability to raise large amounts of money. To affect the outcomes of future elections and legislative issues, corporations and business associations must go beyond merely financing political campaigns. They need to become more deeply involved in grassroots politics and to be more effective in influencing public opinion on issues and candidates. The most important of the specific steps the book recommends is innovative expansion of issue advertising programs to affect voter opinion on issues profoundly affecting business that will be on legislative agendas for decades-among them, international trade, immigration, social security, national savings, and campaign finance. Mack explains the law and practicalities of political activity. He also shows how issues advocacy works to affect current legislation, political campaigns, and long-term issues. He includes model ads and cases to show how various political and legislative tools can be applied. The book concludes with an analysis of the consequences of the tumultuous 2000 elections for tomorrow's politics and issues. Mack's book will be useful and important reading for government relations, public affairs, and association executives, and for public policy professionals in the academic community concerned about the future of American politics and its impacts on business and the legislative process.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 280
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 30. September 2001
• Englisch
• ISBN-13: 9780313004292
• Artikelnr.: 68529341

Autorenporträt

CHARLES S. MACK is President and CEO of the Business-Industry Political Action Committee in Washington, D.C., the leadership PAC of the business community. His career spans 35 years of corporate and association management and political involvement at national and state levels. Mack has been president of a trade association, a senior public affairs executive of a multinational food manufacturer, and a consultant to companies and associations. He also served on the staffs of the Republican National Committee and the U.S. Chamber of Commerce. Mack teaches government relations at George Washington University's Graduate School of Political Management. He is author of The Executive's Handbook of Trade and Business Associations (Quorum, 1990) and Lobbying and Government Relations (Quorum, 1989).

Inhaltsangabe

Foreword by Gregory S. Casey Introduction: The Currents of Change Business
and Government in the Global Economy The America of 2025 The Future of
Business-Government Relations: Three Scenarios of 2025 Business and the
Political Parties The Decline and Fall of the Political Parties The
Instruments of Politics Issue Advocacy Long-Term Issue Advocacy
Applications Conclusion: The Politics of the Future Index